Most of its programming is aimed at children and adolescents ages 8–16, while its weekday morning edutainment programs are targeted at younger children ages 2–8. The channel's programming consists of original first-run television series, along with occasional broadcasts of theatrically-released and original made-for-cable movies and select other third-party programming. Its programming runs from Sunday-Wednesdays from 7:00 a.m. to 8:00 p.m., Thursdays and Fridays from 7:00 a.m. to 9:00 p.m. and Saturdays from 7:00 a.m. to 10:00 p.m. (Eastern and Pacific Time).
Since July 1985, it has shared its channel space with Nick at Nite, a nighttime service that airs during the interim hours, and is treated as a separate channel from Nickelodeon by Nielsen for ratings purposes; it features reruns of older primetime sitcoms, along with some original series and feature films. Both services are sometimes collectively referred to as "Nickelodeon/Nick at Nite", due to their common association as two individual channels sharing a single channel space.
As of August 2013, Nickelodeon/Nick at Nite is available to approximately 98,799,000 pay television households (86.51% of households with at least one television set) in the United States, making it the third most widely distributed cable channel behind Discovery Channel and TBS.
About the Teenage Mutant Ninja Turtles purchase
On October 21, 2009, a press release was made indicating that Viacom had bought the complete rights of the Teenage Mutant Ninja Turtles franchise from Peter Laird for $60 million, and would be developing a CGI animated TV series for its Nickelodeon family of channels for broadcast in 2012. A feature film, to be released by Paramount Pictures (also a division of Viacom), is slated for 2014.
Following the sale, it was announced that after 4Kids' run of the series ends on August 31, 2010, Nickelodeon would then gain sole broadcast rights for the 2003 series. Viacom and Nickelodeon also expressed interest in obtaining the rights to the original cartoon series for broadcast.
A clause in the contract allows Peter Laird to self-publish and distribute up to 18 issues of Teenage Mutant Ninja Turtles-related material a year, with 48 pages or less each.
One of the artists working on the new 2012 animated series is Alex Deligiannis, a long time Nickelodeon artist.